Rivian hires ex-Meta and Amazon head Jennifer Prenner as marketing VP

Rivian on Tuesday hired Jennifer Prenner as Vice President (VP) and Chief Marketing Officer (CMO) of the marketing division, she is an ex-Amazon and Meta marketing head.

Jennifer has spent over 2 decades in the marketing industry and carries this experience in the field of business and product and operations.

Before joining Rivian, she worked at Meta as the VP of Global Marketing and led a team of product marketers and general managers across the Reality Labs with products surrounding virtual reality, augmented reality, extended reality, Portal, and Metaverse.

Jennifer Prenner, VP and CMO of marketing at Rivian (Credit – Linkedin)

Jen also served at Amazon as Global Head of Marketing, Growth, and Customer Engagement for the Fire TV business.

“I am excited to join Rivian as we work to achieve even more success by building out a high-performing marketing team to share the passion that current customers already have,” says Jen. “Rivian’s mission is one that I’m proud to contribute to and I look forward to making the world more eco-friendly, and adventurous, one amazing vehicle at a time.”

The latest news appeared after the electric pickup truck maker hired former Apple executive DJ Novotney as the Vice President of Hardware Engineering.

(source – Linkedin)