Apple is gearing for new M4 Mac and iPad launch event

Apple is preparing for a new launch event later this year including M4 chipset-powered Macs and iPad says Bloomberg’s Mark Gurman.

Last week, Apple released the iPhone 16 series with four models – iPhone 16, Plus, Pro, and Pro Max. These phones feature a new A18 chipset with improved performance and AI capabilities. With these releases, the company is aiming to give a major push to MacBook, iMac, and Mac Pro devices.

Earlier this year, Apple introduced the M4 chip with the new iPad Pro. It is built with second-generation 3nm technology infusing Apple silicon.

The new CPU has up to 10 cores and the 10-core GPU builds on the next-generation GPU architecture introduced in M3. It introduced dynamic caching, hardware-accelerated ray tracing, and hardware-accelerated mesh shading to iPad.

Apple MacBook (Image Credit: Apple)

This chip improves Neural Engine, which can empower 38 trillion operations per second. It has combined faster memory bandwidth with a new machine-learning (ML) accelerator in CPU, and a new GPU and M4.

M4 also has a new display engine designed to enable precision, color accuracy, and brightness Ultra Retina XDR display. Gurman said the Cupertino-based company could announce the first M4 Macs and new lower-end iPads at its next event “in the coming weeks”.

The company could unveil the MacBook Pro, iMac, and Mac Mini with the M4 series of chips this year. It will be followed by MacBook Air, Mac Studio, and Mac Pro through 2025.

The analyst also confirmed that the M4 Macs are shipping from factories.