Apple could stop Vision Pro production by this year

Apple is no longer aiming for high production for Vision Pro mixed reality headsets and could completely stop assembling this product by this year.

TheInformation reports Apple has aggressively scaled back from Vision Pro mixed reality headset since early Summer. It can stop making the existing version by the end of this year.

The report suggests Apple has sufficient Vision Pro units to meet the market demand. In the meantime, the company doesn’t want to make any more devices until next year.

This step is reportedly fumed after weak market demand and low content. It is mentioned that Vision Pro suppliers have produced sufficient components for between 500,000 to 600,000 units.

Apple Vision Pro (Image Source – Apple)

Some of these Vision Pro components suppliers have already stopped production of related parts by May after weak sales forecasts.

Furthermore, Apple has told Luxshare, a Chinese supplier, to stop assembling new Vision Pro units in November.

The company is now focusing on the second-generation Vision Pro by next year, which will bring lower prices for customers.

(Source)