Rivian

Rivian launches Loyalty offer for R1T/R1S owners to buy 2025 models

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Rivian has announced a new loyalty offer for existing R1T and R1S EV owners in the US with a discount on upgrading to a Gen 2 R1S and R1T vehicle.

Rivian owners in the US can get $3,500 off the purchase or lease of a new 2025 R1 Dual Large, Dual Max, or Tri Max while trading a 2022, 2023, 2024 R1S, or R1T model. This discount will be applied as part of your vehicle transaction.

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The discount requires the purchase or lease of a new model year 2025 Large or Max battery pack Rivian R1 vehicle. However, standard battery Rivian R1T/R1S models don’t fall under the loyalty offer.

You will have to trade in a qualifying Gen 1 Rivian vehicle toward the purchase of a qualifying Gen 2 Rivian vehicle and complete such purchases between October 1, 2024, to December 31, 2024. You must take delivery of the new Gen 2 Rivian by the latter date.

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You can start by visiting available configurations or get a trade-in estimate from the Rivian website.

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