OpenAI announced partnership with Vox Media

AI firm OpenAI has announced a strategic partnership with Vox Media including a portfolio of Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation.

These publishers will help train OpenAI’s ChatGPT model and also expand the reach of content with brand attribution and audience referrals.

OpenAI Vox Media (Image source – OpenAI)

The partnership will also allow Vox Media to develop its technologies with generative AI offered by the AI company. Meanwhile, Vox Media will continue to improve its affiliate commerce product.

Vox Media will also use OpenAI technology to improve Forte, its first-party data platform launched in 2019. It was built to drive outcomes for advertisers with its targeted impressions earning 2 times the performance compared to competitors.

(Source)