Apple
Apple Vision Pro records around 200,000 pre-orders ahead of official sale
The latest Apple Vision Pro mixed reality headset has sold around 200,000 units after the company opened its pre-orders on January 19.
Apple Vision Pro is a new consumer device category priced at $3499. It costs three times the company’s top performer iPhones.
Input from Macrumors suggests that Apple is already near 200,000 Vision Pro shipments in the U.S. The achievement also comes as the headset will officially sell across all states starting February 2, 2024.
Apple analyst Ming-Chi Kuo said last week that Apple sold 160,000 to 180,000 Vision Pro headsets after the pre-order announcement.
Kuo also predicted that the sale and demand for the headset would likely decrease after the general availability of this ultra-premium device.
During the first phase of pre-orders, Apple sold out the Vision Pro units within hours on January 19, and the company started offering in-store pickup options. The Cupertino-based firm also pushed delivery dates for orders placed in the following phase.
The decline in demand is majorly based on the device’s category and targeted customers. Unlike the iPhone, the price of Vision Pro is another unfavorable aspect of tapping off customer interests.
Apple still has a chance at 500,000 Vision Pro sales by the end of this year, Kuo said in an earlier report.
Apple Vision Pro equips two 23 million pixels micro-OLEDs with up to 100Hz refresh rate. It has two chipsets combination of octa-core M2 and a 12-millisecond photon-to-photon latency R1 memory bandwidth chip.
This large device could run up to 2 hours of general and 2.5 hours of video entertainment. It has two main cameras, six wide cameras, eye-tracking cameras, a TrueDepth camera, LiDAR, IMUs, a flicker sensor, and more.
With these hardware capabilities, Apple Vision Pro could track hand gestures, taps, and eye gestures to navigate through in-device software.
The device comes in three storage options with the following prices:
- 256GB priced at $3,499
- 512GB priced at $3,699
- 1TB version is priced at $3,899
(source)
